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The company disrupts the existing market
The company's innovations render current industry standards obsolete, reshaping competitive dynamics.
The company faces gradual market decline
Competitors and new entrants slowly erode the company's market share as its offerings become less relevant.
A company pursues radical innovation
The company redirects resources toward breakthrough technologies that may cannibalize its existing product lines.
A company maintains its current strategy
The company continues optimizing its existing products and business model without major strategic shifts.